Summary of keynote

My speech will concern media influence on commercialization of childhood. I would like to show this process in Western Europe and United States, and then compare it to Poland after transformation. Circumstances that shaped free market had important influence on change in children`s lifestyle. Since very beginning they have been the mass audience of media promoting consumerist lifestyle My speech will be based on :

- analysis of mass media for children / cartoon, children`s magazines, webside computer games/

- research conducted through interviev pre school children

The research aimed at showing the world presented by media , what standards of behaviour they promote and what influence on children`s dreams and behaviour they have.